Los Angeles
Jessicasomilee@gmail.com
Graphic Designer


Dec 10, 2023
Brand guide: Mission statement 

This project is to rebrand a selected organization and make a new brand guide. 

Project Ropa is a nonprofit organization provides clothing to people who need from public donation and from manufacturers.

The mission of Project Ropa is to provides clothing & hygiene essentials to reduce waste and restore dignity.





















Concept

The concept direction for Project Ropa is substainable, warm, and friendly.
But also modern and clean feeling should show through design.





















































































Example Applications   



T-shirt:

that also can be used as poster 



Plate

Hang Tag




Car Wrap


Flyer:

that also can be used as a game[bingo] on the back while people wait in line








































© Jessica Lee
Let’s stay connected `` !